Billboard Ad Specifications

Billboard Design Services

We offer full billboard creative services.

Designing a billboard ad is very different than designing for print. Sure, you've got a logo and a concept for your billboard but how are you going to translate that into an effective billboard campaign?

Push the easy button. Use our design services.

For standard billboard campaign design we use easy flat-rate pricing. We'll take you the whole way from concept to production-ready design files to create a beautiful and effective campaign. Good design is critical to the success of a billboard campaign. Put our experience to work for you. Take a peek at our billboard advertising tips.

Billboard creative decision-making flow chart.

Designing great billboard and OOH creative is very different than designing for traditional print media. We've developed this handy flow chart for you to use to determine the best way to get your billboard creative.

Click to enlarge billboard creative decision making flowchart

Download Billboard Design Specifications

Get the right design specs for your campaign.

Consult with the person booking the campaign to get the size (or sizes) of design creative required for producing your billboard on flex-face vinyl. The design template or templates for production-ready creative differ depending on the size of the billboard location or locations in your campaign. Take a peek at our billboard advertising tips.

Creative file specifications.

Select and download the correct template/s for the size of the billboard/s in your campaign. As a rule of thumb, billboards in Victoria and Prince George are 10'x20' in size. In Cowichan and Nanaimo, billboards are 10'x24'. There are a number of exceptions to this rule of thumb.

10'x20' Flex-Face Vinyl Production

Start with this file: 10'x20' Flex-face Vinyl Creative File Spec
10'x20' Flex-Face Vinyl Production Adobe Illustrator Template
10'x20' Flex-Face Vinyl Production Adobe Photoshop Template
10'x20' Flex-Face Vinyl Artboard Preview .pdf

10'x24' Flex-Face Vinyl Production

Start with this file: 10'x24' Flex-face Vinyl Creative File Spec
10'x24' Flex-Face Vinyl Production Adobe Illustrator Template
10'x24' Flex-Face Vinyl Production Adobe Photoshop Template
10'x24' Flex-Face Vinyl Artboard Preview .pdf

Transferring production-ready creative.

It is also helpful to include a small, 72 dpi RGB .jpg proof (eg. 2500 x 1250 pixels for a 10'x20' creative) of your design for our reference. A low-res .pdf is also acceptable for the reference proof.

Transfer your production-ready creative package.