Designing a billboard ad is very different than designing for print. Sure, you've got a logo and a concept for your billboard but how are you going to translate that into an effective billboard campaign?
For standard billboard campaign design we use easy flat-rate pricing. We'll take you the whole way from concept to production-ready design files to create a beautiful and effective campaign. Good design is critical to the success of a billboard campaign. Put our experience to work for you. Take a peek at our billboard advertising tips.
Designing great billboard and OOH creative is very different than designing for traditional print media. We've developed this handy flow chart for you to use to determine the best way to get your billboard creative.
Consult with the person booking the campaign to get the size (or sizes) of design creative required for producing your billboard on flex-face vinyl. The design template or templates for production-ready creative differ depending on the size of the billboard location or locations in your campaign. Take a peek at our billboard advertising tips.
Select and download the correct template/s for the size of the billboard/s in your campaign. As a rule of thumb, billboards in Victoria and Prince George are 10'x20' in size. In Cowichan and Nanaimo, billboards are 10'x24'. There are a number of exceptions to this rule of thumb.
10'x20' Flex-Face Vinyl Production
Start with this file: 10'x20' Flex-face Vinyl Creative File Spec
10'x20' Flex-Face Vinyl Production Adobe Illustrator Template
10'x20' Flex-Face Vinyl Production Adobe Photoshop Template
10'x20' Flex-Face Vinyl Artboard Preview .pdf
10'x24' Flex-Face Vinyl Production
Start with this file: 10'x24' Flex-face Vinyl Creative File Spec
10'x24' Flex-Face Vinyl Production Adobe Illustrator Template
10'x24' Flex-Face Vinyl Production Adobe Photoshop Template
10'x24' Flex-Face Vinyl Artboard Preview.pdf
10'x20' Digital Creative Specification
Here is a link to a handy reference guide that outline best practices for designing digital creative: Digital Best Practices Guide
Because some e-mail programs re-compress .JPG images and reduce quality, we do not suggest sending digital creative to us by e-mail. Please submit digital creative using our file transfer service.
It is also helpful to include a small, 72 dpi RGB .jpg proof (eg. 2500 x 1250 pixels for a 10'x20' creative) of your design for our reference. A low-res .pdf is also acceptable for the reference proof.