Static Billboard Creative

These are some of the high-impact static billboard campaigns we've put up in the air. A great billboard design is simple, bold, and easily read at highway speeds.

Unless you have a dedicated design team with experience designing large format OOH, it's best to work with Coast Outdoor on your billboard creative design. Billboard design can be very different to print design and takes experience to get it right. We've been at this for over 50 years.

Digital Billboard Creative

These are examples of digital billboard campaigns. Find location specific digital billboard creative specifications on the billboard's detail page.

visibility

Keep It Simple

Limit your text to 7 words or less. Drivers only have a few seconds to absorb the message. A clear, concise headline works best.

contrast

High Contrast Colors

Use bold, highly contrasting colors to ensure your text pops from the background. Avoid cluttered imagery or overly complex patterns.

ads_click

Clear Call to Action

Give the audience one specific task: a short and easy website address, or simple directional instructions.

Billboard Creative Design Specs

Designing your own creative? The precise digital and static billboard creative spec is available for download on every billboard location's detail page.

Billboard Creative Specifications Diagram

Send Us Your Production-ready Creative Files

Sign into your Coast Outdoor account and come back here to send us your production-ready creative files. The "Send Us Your Production-ready Creative Files" functionality will be here.

If you don't already have a Coast Outdoor account, click this link to get one. Don't worry, it's really easy.