Our Story

A British Columbia
Billboard Company

Coast Outdoor Advertising is a family company and the largest billboard operator on Vancouver Island, in beautiful BC.

history

In Brief

We're a privately held, Vancouver Island company. Our founder posted our first billboard in Victoria, BC in 1975.

Since then, we've grown to be the largest billboard company on Vancouver Island offering strategically-placed digital and static OOH highway billboard locations. We also offer billboards servicing central BC communities and Vancouver.

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Markets We Serve

We own and operate billboard advertising locations in the key Vancouver Island out of home (OOH) markets of Victoria, Cowichan, Duncan, Ladysmith, Port Alberni and Nanaimo. We also offer billboards servicing central BC communities and Vancouver.

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Strength and Experience

We've been in the outdoor advertising OOH business since 1975. The strength of Coast Outdoor is in our company's commitment to our clients, our partners, our community, our shared sense of fair play and entrepreneurial spirit.

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Leadership

Meet the Team

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Darren Webb

Managing Director

Darren has led Coast Outdoor Advertising Ltd., the family business, since 2012. Darren brings close to 30 years of advertising and small to medium-sized business leadership experience and holds a B.Sc. in economics from the University of Victoria. Darren is a former Director of Online Solutions with Big Picture Technologies Inc., a publicly-traded canadian software company, is also principal of True Media Corp., an online retail and media company he founded in 2001, and Darren started his career as a licensed investment advisor in the canadian brokerage business with Lévesque Beaubien, now National Bank Securities.

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Jim Schneider

Director of Sales

Jim Schneider is a seasoned media entrepreneur with over 30 years of experience across radio, newspaper, digital, and magazine platforms. He leads Island Parent Group, which publishes Island Parent, WestCoast Families, GRAND, and Helijet's in-flight publication In-Flight Review. Known for building and mentoring high-performing sales teams, Jim has a proven track record of driving growth and innovation in competitive media markets. Deeply committed to community, he has chaired United Way campaigns in two cities and currently serves as Marketing Chair for the Children's Health Foundation of Vancouver Island. His board experience also includes Kaleidoscope Theatre Company, Island Swimming, community college foundations, and a Junior A hockey club. Coast Outdoor is proud to have him serve as Director of Sales.

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Douglas Webb

Founder

Doug founded Coast Outdoor and grew the company from its first billboard location on the Pat Bay Highway in 1975 to be the largest billboard company on Vancouver Island with locations serving the key BC OOH markets of Chemainus, Cobble Hill, Courtenay, Cowichan, Departure Bay, Duncan, Ladysmith, Lantzville, Mill Bay, Nanaimo, Parksville, Port Alberni, Qualicum Beach, Sidney, Tofino, Ucluelet and Victoria.