Privacy Policy

Privacy Policy

Our Privacy Commitment

At Coast Outdoor we know how important it is to protect your personal or corporate information. We want to make every client experience safe and secure. In keeping with that goal, we have developed this Privacy Policy to explain our practices for the collection, use, and disclosure of your personal or corporate information.

This Policy applies to our Website, and all other channels in which Coast Outdoor collects and uses your personal or corporate information.

What Information does Coast Outdoor Collect?

At Coast Outdoor, we collect two types of information: personal or corporate information and non-personal information. The types of information we collect depend on the nature of your interaction with us.

Personal or Corporate information

Personal or corporate information is information that can identify an individual or information about an identifiable individual or company. We may collect information such as:

your contact information - e.g., name, company name, postal address, telephone number, and e-mail address;
your personal preferences - e.g., service interest preferences, and marketing consent; and
your transaction information - e.g., products or services purchased, method of payment, amount paid, and credit or debit card number.

Non-personal information

Non-personal information does not identify you as an individual. For example:

we may ask you for your postal code to assist us with planning our mailing program distribution;
we may collect certain non-personal data when you visit our Website, such as the type of browser you are using or the referring URL; or
we may collect and summarize client information in a non-personal, aggregate format for statistical and research purposes.

All references to "Website" in this Privacy Policy mean www.coastoutdoor.com, or other Coast Outdoor provided Websites.

You may choose not to provide us with your personal or corporate information. However, if you make this choice we may not be able to provide you with the product, service, or information that you requested. For example, we can only offer you the option to receive certain Coast Outdoor product or service information if you have provided us with certain personal or corporate information.

How is Your Personal Information Used?

Coast Outdoor may use your personal information for a number of different business purposes, for example to:

fulfill your specific requests for products, services or information;
provide customer support to assist you with your questions or complaints;
conduct surveys in order to improve our services;
measure and improve the effectiveness of our Website or our marketing endeavours;
detect and protect against fraud and error;
track and analyze your purchases and preferences to better understand your product and service needs and eligibility;
tailor our online content based on your preferences;
if you ask us, to offer and promote additional products and services we offer; and
for other purposes as described in this Privacy Policy.

Your Consent

Coast Outdoor will collect, use, or disclose your personal or corporate information only with your knowledge and consent, except where required or permitted by law. When you choose to provide us with your personal or corporate information you consent to the use of your personal or corporate information as identified in this Privacy Policy and as may be further identified at the time of collection.

Express Consent

Sometimes you will be asked to give your express consent, such as by checking a box to indicate your consent to receive marketing communications, or by providing your signature to indicate your acceptance of the use and disclosure terms presented on an application form or contract.

Implied Consent

Other times, we may obtain your consent implicitly when we can reasonably conclude that you've given consent by some action you have taken or an action you have decided not to take. Generally, this occurs where the purpose for use of your personal or corporate information would be reasonably apparent to you.

Withdrawing Your Consent

You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure or your information. We will accommodate your request subject to legal and contractual restrictions related to your transactions.

If you have "opted in" or subscribed to one of our newsletters or mailing lists, we will always provide you the opportunity to "opt out" or unsubscribe. For example, each e-newsletter we send to you will include a link or other method to unsubscribe or decline further e-newsletters.

Information Coast Outdoor Collects Directly from You

Listed here are some further examples of the ways that we collect personal or corporate information directly from you and how we use it.

Sign Up with Coast Outdoor

We ask you to provide certain personal or corporate information to us in order that we may determine your eligility to receive certain pricing or availability information from Coast Outdoor.

Purchase Follow-Up and Surveys

Following a purchase of a Coast Outdoor product or service we may send you a follow-up letter to thank you for your business, or we may contact you to ensure that you are completely satisfied with the delivery, or installation or provision of your product or service.

We may use contact information collected online, or via our call centres to conduct occasional surveys and other customer research. These surveys are entirely voluntary and you may easily decline to participate.

Our Website

Our Website can be browsed anonymously. However, to engage in certain special features or functions of our Website, or to order products and services from our Website, you may be asked to provide certain personal or corporate information, such as your name, company name, e-mail address, postal address, telephone number, or credit card information. We use this information to create your account, contact and correspond with you about our products and services, respond to your inquiries, and monitor functions of our Website that you choose to use.

If you choose to ship an order to a third party, you represent and warrant that you have obtained all necessary consents from the third party to permit Coast Outdoor to collect, use, and disclose the third party's personal information for the purposes of fraud prevention and processing and shipping the order or providing the service.

Sign-Up for Newsletters or Updates or Campaign Availability

Coast Outdoor also offers a variety of newsletters and promotional communications. Should you choose to enroll we will collect your contact information, such as name, company name, telephone number and e-mail address. This information will only be used to send you the newsletter and promotional announcements or other information that you have requested. You may "unsubscribe" at any time by using the link included in the footer of the newsletter or promotional announcement by updating your contact preferences on our Website. Our subscriber list and their contact information is never sold or rented to other parties.

Participate in a Contest or Promotion

From time to time, we may run contests or promotions. If you participate, you may be asked for contact information as well as additional optional survey information (for example, product or service preferences). Personal or corporate information from contest entries will be used only to administer the contest and contact you if you win. For research and analysis purposes, we may also summarize contest survey information in a manner that no longer identifies individual participants. All contests and promotions are subject to this Privacy Policy and the rules that will be available with each particular campaign. Some contests are conducted by third parties and will be subject to the third party's policies.

Information Coast Outdoor Collects Automatically

In some cases, we automatically collect certain information.

Our Website

When using our Website, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our Website, the Internet address of the Web site from which you linked directly to our Web Site, the operating system you are using, the sections of the Web Site you visit, the Web Site pages read and images viewed, and the content you download from the Web Site. This information is used for Web Site and system administration purposes and to improve the Website.


The Web Site uses "cookies", a technology that installs a small amount of information on a Web Site user's computer to permit the Web Site to recognize future visits using that computer. Cookies enhance the convenience and use of the Web Site. For example, the information provided through cookies is used to recognize you as a previous user of the Web Site, to offer personalized Web page content and information for your use, to track your activity at the Web Site, to respond to your needs, and to otherwise facilitate your Web Site experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Web Site and your ability to access certain features of the Web Site or engage in transactions through the Web Site.

Web Site Tracking Information

We may use web beacons or pixel tags or 3rd party Web statistics compilation and tracking services to compile tracking information reports regarding Web Site user demographics, Web Site traffic patterns, and Web Site client usage. We may then provide these reports to advertisers and others. None of the tracking information in these reports can be connected to the identities or other personal information of individual users. For our own research purposes we may link tracking information with personal information voluntarily provided by Web Site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Privacy Policy.

Links to Other Websites

Our Web Site may contain links to other Web sites or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another Web site or Internet resource. Coast Outdoor has no responsibility or liability for, or control over, those other Web sites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other Web sites to learn how they collect and use your personal information.

Supplementing Information

From time to time we may supplement information you give us with information from other sources, such as information validating your address or other available information you have provided us. This is to help us maintain the accuracy of the information we collect and to help us provide better service.

Does Coast Outdoor Share Your Information?

Coast Outdoor does not sell or rent our customers' personal or corporate information to any other party. However, in the normal course of business we may share some of your personal information within our corporate family and with third parties acting on our behalf or as permitted or required by law.

Some of these operations may result in personal information collected by Coast Outdoor being stored or processed outside of Canada and, as a result, your personal information may be accessible to law enforcement and regulatory authorities in accordance with the law of these foreign jurisdictions.

Service Providers

Coast Outdoor may use third parties to manage one of more aspects of our business operations, including the processing or handing of personal information. When we do use an outside company, we use contractual or other appropriate means to ensure that your personal information is used in a manner that is consistent with this Privacy Policy.

For example, we may share personal information with third parties to perform services on our behalf such as: fulfilling online orders, processing non-cash payments, sending marketing communications, servicing or manufacturing products, conducting research surveys, verifying and validating information that you have provided to us, delivering products or services, and providing client support services.

Coast Outdoor has taken precautions to prevent the fraudulent use of your information on our Website. Coast Outdoor has adopted industry standard authentication procedures to ensure your protection while transacting with us online. This includes, but is not limited to, contacting financial institutions or credit reporting agencies to ensure the authenticity of your credit card and to validate your credit card billing information or company information.

Information Shared Amongst Coast Outdoor, its Corporate Parents, Affiliates, Subsidiaries and Divisions

Coast Outdoor may share personal information gathered on our Website with Coast Outdoor and amongst our corporate parents, subsidiaries, affiliates or divisions for internal business purposes in accordance with this Privacy Policy. If Coast Outdoor shares your information within its corporate family, we will ensure that your information continues to be used only in accordance with this Privacy Policy and your expressed choices.

Sale or Transfer of all or part of Coast Outdoor

Any information we have about you may be transferred or disclosed to a purchaser or prospective purchaser in the event of a sale, assignment, or other transfer of all or a portion of our business or assets. Should such a transfer occur, we will use reasonable efforts to try to ensure that the transferee uses your information in a manner that is consistent with this Privacy Policy.

Legal Disclosure

Coast Outdoor may disclose your information as permitted or required by law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of improper or unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies.

How does Coast Outdoor Protect Your Information?

The security of your personal or corporate information is a high priority for Coast Outdoor. We maintain appropriate safeguards and current security standards to protect your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information.

SSL Technology

Our Website use encryption technology, such as Secure Sockets Layer ("SSL"), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit card number.

Choosing a Password

When you create an online account on our Website, you need to select a personal password. To maximize your level of protection, you should choose at least 6 characters including a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and any account information. Coast Outdoor will never send an unsolicited communication asking you for your password or requesting that you update your account credentials.

How Can You Verify Your Information?

You may check your information to verify, update, or correct it. If you created an account on one of our Website, you can access and change your online account profile yourself. You can also ask to review any of the information that we have retained, how we have used it, and to whom we have disclosed it at any time by contacting us as indicated below under the heading "Contacting Coast Outdoor". Subject to certain exceptions prescribed by law, and provided we can authenticate your identity, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate.

When is Your Information Removed?

We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. We have retention standards that meet these parameters. We destroy your information when it is no longer needed, or we remove your personally identifiable information to render it anonymous.

Contacting Coast Outdoor

Coast Outdoor is responsible for all personal information under its control. Our Privacy Manager is accountable for Coast Outdoor's compliance with the principles described here. If you have any questions, concerns or complaints about the privacy practices of our organization please contact us at the following:

Email: webmaster@coastoutdoor.com (please read the Important Reminder below)
Telephone: 250-388-3733
Mail: Coast Outdoor Advertising Ltd.
Attention: Privacy Manager
325 - 645 Fort Street
Victoria, BC V8W 1G2

We will respond to your request or investigate your concern as quickly as we can, but no later than 30 days from the date of receipt of your query.

Important Reminder about e-mail communications:

Please remember that e-mail sent over the public Internet is not secure. If you send an e-mail directly to us from your own e-mail account the contents will not be encrypted. We strongly recommend that you do not send sensitive information (like a credit card number) to us via unencrypted e-mail. Coast Outdoor is not responsible for any transmission by you of any personal information over the public Internet.

Unsubscribe from E-mail

If you no longer wish to be contacted regarding promotions, new product or service offerings, you may unsubscribe by clicking the link contained in the e-mail you receive from us.

Who is Coast Outdoor?

Coast Outdoor, coastoutdoor.com, is owned by Coast Outdoor Advertising Ltd.

Will this Privacy Policy Change? Last Update: October 31, 2013 (address change)

To accommodate changes in our services, changes in technology, and legal developments, this Privacy Policy may change over time without notice to you. We may add, change, or remove portions of the Privacy Policy when we feel it is appropriate to do so. We encourage you to review our Privacy Policy periodically. Each time you submit personal information or use our services you agree to be bound by the then current terms of the Privacy Policy. Whenever we update the Privacy Policy we will change the date to indicate when the changes were made.