|| The Outdoor Advantage
Billboards offer significant advantages over other kinds of advertising
through their relatively low cost per ad impression (measured by cost
per thousand or CPM), providing greater frequency of exposure and
Billboards allow you to reach your target market at a very low relative
cost per ad impression. Please contact us for current viewership figures.
There is no remote control to turn off a billboard. Commuters and
local travellers may pass your billboard over and over again over
the course of a campaign. The more often a consumer is given the opportunity
to view and consider purchasing your product or service, the more
likely he or she is likely to do so.
With billboard advertising, you control who views your ad since you
control where it will be placed. Television and Magazines don't offer
the same effective geographic targeting.