Coast Outdoor Advertising: Vancouver Island Billboard Advertising   Coast Outdoor is Vancouver Island's Largest Billboard Company

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The Outdoor Advantage

Billboards offer significant advantages over other kinds of advertising through their relatively low cost per ad impression (measured by cost per thousand or CPM), providing greater frequency of exposure and geographic targeting.

Low CPM

Billboards allow you to reach your target market at a very low relative cost per ad impression. Please contact us for current viewership figures.

Frequency


There is no remote control to turn off a billboard. Commuters and local travellers may pass your billboard over and over again over the course of a campaign. The more often a consumer is given the opportunity to view and consider purchasing your product or service, the more likely he or she is likely to do so.

Geographic Targeting

With billboard advertising, you control who views your ad since you control where it will be placed. Television and Magazines don't offer the same effective geographic targeting.
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